---
title: Tidal Wave Blog — Marketing intelligence in practice
description: Field notes on person-level marketing intelligence — buying groups, channel affinity, and the RevOps architecture that makes them work.
image: https://go.tidalrevops.com/hs-fs/hubfs/raw_assets/public/landing/wave/wave-og-image.png
---

[Trust](https://tidalrevops.com/wave/trust/) [Contact](https://tidalrevops.com/#contact)

[Log in](https://wave.tidalrevops.com/login?utm_source=site&utm_medium=nav&utm_campaign=global-nav)

[Tidal RevOps](https://tidalrevops.com/)

[Log in](https://wave.tidalrevops.com/login?utm_source=site&utm_medium=nav&utm_campaign=global-nav)

- Platform
  
  Tidal Wave
  
  Wave turns the content and data you already own into four outcomes: content clarity, buyer-fit engagement, account plays both teams can run, and pipeline you can prove.
  
  [Explore the platform](https://tidalrevops.com/wave/)
  
  See it in your stack
  
  20 minutes. See the predictions Wave would produce on your own data, in your own CRM.
  
  [Request a demo](https://tidalrevops.com/wave/?utm_source=site&utm_medium=nav&utm_campaign=global-nav#demo) 
  
  [Explore the platform](https://tidalrevops.com/wave/)
  
  What Wave solves for
  
  [Content Inventory Get more from the content you already have.](https://tidalrevops.com/wave/content-inventory/) [Affinities Reach every buyer the way they want to be reached.](https://tidalrevops.com/wave/affinities/) [Buyer Groups See the whole buying committee, and who's missing.](https://tidalrevops.com/wave/buyer-groups/) [Journey (Curriculum) Turn engagement into pipeline you can prove.](https://tidalrevops.com/wave/journey/)
  
  Platform foundations
  
  [Pricing Two founding Design Partner seats, free for six months.](https://tidalrevops.com/wave/pricing/) [Trust Center Tenant isolation, consent, and audited, reversible writes.](https://tidalrevops.com/wave/trust/)
- [Pricing](https://tidalrevops.com/wave/pricing/)
- Services
  
  What we build
  
  [Prepare · Wave readiness](https://tidalrevops.com/#service-prepare) [Implement · Wave rollout](https://tidalrevops.com/#service-implement) [Optimize · Predictions to pipeline](https://tidalrevops.com/#service-optimize) [Marketo-first](https://tidalrevops.com/#service-marketo) [Standalone MOps & RevOps](https://tidalrevops.com/#services)
  
  How we work
  
  [Prepare / Implement / Optimize](https://tidalrevops.com/#how-we-work) [Engagement models](https://tidalrevops.com/#how-we-work) [Start with a Wave readiness review](https://tidalrevops.com/#contact)
- Company
  
  [About Eric](https://tidalrevops.com/#about-eric) [Why Tidal](https://tidalrevops.com/#why-tidal) [Clients & Proof](https://tidalrevops.com/#clients)
  
  [Industries](https://tidalrevops.com/#industries) [Trust Center](https://tidalrevops.com/wave/trust/) [Contact](https://tidalrevops.com/#contact)

[Request a demo](https://tidalrevops.com/wave/?utm_source=site&utm_medium=nav&utm_campaign=global-nav#demo)

[Request a demo](https://tidalrevops.com/wave/?utm_source=site&utm_medium=nav&utm_campaign=global-nav#demo)

The Tidal RevOps Blog

# Field notes from the intelligence layer

Person-level AI, buying groups, channel affinity, and the RevOps architecture that makes them work.

[![You've been served!](https://go.tidalrevops.com/hs-fs/hubfs/MV5BN2VhN2NhMTAtNWIyYS00MzcwLWI0ZmItNzA1MmI1ZTMzZWU1XkEyXkFqcGc@._V1_.jpg?width=2348&height=1310&name=MV5BN2VhN2NhMTAtNWIyYS00MzcwLWI0ZmItNzA1MmI1ZTMzZWU1XkEyXkFqcGc@._V1_.jpg)](https://go.tidalrevops.com/blog/i-got-served-today.-for-89.64)

### [I Got Served Today. For $89.64.](https://go.tidalrevops.com/blog/i-got-served-today.-for-89.64)

There are life milestones you plan for. First car. First house. First time you realize you are the oldest person at a concert. Then there are the ones that just show up at your fro…

![Eric Rex](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) **Eric Rex** Sep 2, 2026, 2:47:45 AM 7 min read

No posts yet — check back soon.

See it on your stack

#### Put this into practice with Wave

These field notes come from building Wave — person-level marketing intelligence that runs alongside your stack.

[Get a Wave demo](https://tidalrevops.com/wave#demo) [Take the tour →](https://tidalrevops.com/wave)

Newsletter

#### The RevOps intelligence brief

One field note every other week. No fluff, no drip — just what's working.

Subscribe

Recent [![](https://go.tidalrevops.com/hubfs/MV5BN2VhN2NhMTAtNWIyYS00MzcwLWI0ZmItNzA1MmI1ZTMzZWU1XkEyXkFqcGc@._V1_.jpg) I Got Served Today. For $89.64.](https://go.tidalrevops.com/blog/i-got-served-today.-for-89.64)

Tidal Wave

[Wave platform](https://tidalrevops.com/wave) [Blog](https://go.tidalrevops.com/blog) [Trust](https://tidalrevops.com/wave/trust) [Pricing](https://tidalrevops.com/wave/pricing/) [Tidal RevOps](https://tidalrevops.com/)

Tidal Wave is a product of Tidal RevOps. © 2026 Tidal RevOps. All rights reserved.